777live Privacy
Policy

1 Introduction

This Privacy Policy ("Policy") describes how 777live ("the Platform," "we," "us," or "our") collects, uses, stores, shares, and protects the personal information of individuals ("you," "the Player," or "the User") who access or use the 777live website at 777live.club and all associated services, features, and content.

777live is committed to protecting the privacy and personal data of all its players, particularly those based in the Philippines. We operate in compliance with the Republic Act No. 10173 — Data Privacy Act of 2012 and its Implementing Rules and Regulations, as enforced by the National Privacy Commission (NPC) of the Philippines.

This Policy should be read alongside the 777live Terms & Conditions, which govern your use of the platform. By registering an account or using any part of the 777live platform, you consent to the data practices described in this Policy.

2 Data Controller

For the purposes of the Data Privacy Act of 2012 and applicable data protection regulations, 777live is the data controller responsible for your personal information collected through the 777live platform.

As data controller, 777live determines the purposes and means of processing your personal data. We are accountable for ensuring that your data is handled lawfully, fairly, and transparently in accordance with this Policy and applicable Philippine law.

If you have any questions about how 777live processes your personal data, or if you wish to exercise any of your data subject rights, please contact our Data Protection Officer using the contact details provided in Section 15 of this Policy.

3 Personal Data We Collect

777live collects the following categories of personal data from players and platform visitors:

3.1 Identity & Contact Data

• Full legal name
• Date of birth (for age verification — 21+ requirement)
• Residential address (including city, province, and postal code)
• Email address
• Mobile phone number
• Government-issued identification number (e.g., PhilSys ID, passport, driver's licence)

3.2 Financial Data

• GCash or Maya account details (mobile number associated with the account)
• Philippine bank account details (for bank transfer transactions via BPI, BDO, Metrobank, UnionBank, Landbank, PNB, or Security Bank)
• Debit card details (card number, expiry date — stored in tokenised form only)
• Transaction history, including deposits, withdrawals, and wager records

3.3 Technical & Usage Data

• IP address and approximate geolocation
• Device type, operating system, and browser information
• Pages visited, features used, and time spent on the platform
• Login timestamps and session duration
• Game history and betting patterns

3.4 Communications Data

• Records of live chat conversations with our support team
• Email correspondence with 777live
• Feedback, complaints, and survey responses

3.5 Responsible Gaming Data

• Deposit limits, loss limits, and session time limits set by the player
• Self-exclusion requests and status
• Responsible gaming tool usage history

4 How We Collect Your Data

777live collects your personal data through the following means:

• Direct collection: Information you provide when registering your 777live account, completing identity verification, making deposits or withdrawals, contacting our support team, or participating in promotions.
• Automated collection: Technical and usage data collected automatically when you access the 777live platform, including through cookies, web beacons, and similar tracking technologies.
• Third-party sources: Identity verification data from government databases or third-party KYC (Know Your Customer) service providers; fraud prevention data from industry-standard screening services; payment confirmation data from GCash, Maya, and Philippine banking partners.
• Publicly available sources: In limited circumstances, we may supplement your profile with information from publicly available sources to assist with identity verification or fraud prevention.

5 How We Use Your Personal Data

777live uses your personal data for the following purposes:

6 Legal Basis for Processing

Under the Data Privacy Act of 2012, 777live processes your personal data on the following legal bases:

• Contractual necessity: Processing required to fulfil our obligations under the 777live Terms & Conditions, including account management, payment processing, and game delivery.
• Legal obligation: Processing required to comply with applicable Philippine laws and regulations, including gaming licensing requirements, anti-money laundering obligations, and tax reporting duties.
• Legitimate interests: Processing carried out for 777live's legitimate business interests, including fraud prevention, platform security, and service improvement, where these interests are not overridden by your rights and freedoms.
• Consent: Processing based on your freely given, specific, informed, and unambiguous consent — for example, for marketing communications. You may withdraw your consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

7 Data Sharing & Disclosure

777live does not sell, rent, or trade your personal data to third parties for marketing purposes. We may share your data with the following categories of recipients only where necessary and lawful:

• Payment service providers: GCash, Maya, and Philippine banking partners (BPI, BDO, Metrobank, UnionBank, Landbank, PNB, Security Bank) for the purpose of processing deposits and withdrawals.
• Identity verification providers: Third-party KYC and age verification service providers engaged to verify player identity and comply with regulatory requirements.
• Game software providers: Licensed game studios and live dealer platform providers who supply games available on 777live. These providers may receive limited technical data necessary to deliver game content.
• Fraud prevention services: Industry-standard fraud screening and anti-money laundering service providers.
• Regulatory authorities: Philippine gaming regulators, the National Privacy Commission, the Anti-Money Laundering Council (AMLC), and other competent government authorities where disclosure is required by law or court order.
• Professional advisers: Legal counsel, auditors, and accountants engaged by 777live, subject to professional confidentiality obligations.
• Business successors: In the event of a merger, acquisition, or sale of all or part of 777live's business, your data may be transferred to the acquiring entity, subject to equivalent privacy protections.

All third parties with whom 777live shares personal data are required to handle that data in accordance with applicable data protection laws and are prohibited from using it for any purpose other than the specific purpose for which it was shared.

8 Cookies & Tracking Technologies

777live uses cookies and similar tracking technologies to operate and improve the platform. A cookie is a small text file placed on your device when you visit a website. Cookies help us remember your preferences, keep you logged in, and understand how players use the platform.

777live uses the following types of cookies:

• Strictly necessary cookies: Essential for the platform to function. These include session cookies that keep you logged in and security cookies that protect against fraud. These cannot be disabled.
• Performance cookies: Collect anonymised data about how players use the platform — such as which pages are visited most frequently — to help us improve performance and user experience.
• Functional cookies: Remember your preferences, such as language settings and display options, to personalise your 777live experience.
• Analytics cookies: Used to analyse platform traffic and player behaviour in aggregate, helping us understand usage trends and make data-driven improvements.

You can manage or disable non-essential cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the 777live platform. For detailed instructions on managing cookies in your browser, refer to your browser's help documentation.

9 Data Retention

777live retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention periods apply:

• Account data: Retained for the duration of your active account and for a minimum of five (5) years following account closure, in compliance with Philippine anti-money laundering regulations.
• Transaction records: Retained for a minimum of five (5) years from the date of the transaction, as required by the Anti-Money Laundering Act and gaming regulations.
• Identity verification documents: Retained for the duration of your account and for five (5) years following account closure.
• Customer support records: Retained for three (3) years from the date of the interaction.
• Marketing consent records: Retained until you withdraw consent, plus one (1) year thereafter for compliance documentation purposes.
• Technical and usage logs: Retained for up to twelve (12) months, unless required for longer periods for security or fraud investigation purposes.

When personal data is no longer required, 777live will securely delete or anonymise it in accordance with industry-standard data destruction practices.

10 Data Security

777live implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the 777live platform.
• Encryption at rest for sensitive personal and financial data stored on 777live servers.
• Tokenisation of payment card data — full card details are never stored on 777live systems.
• Multi-factor authentication options for player accounts to prevent unauthorised access.
• Role-based access controls limiting internal access to personal data to authorised personnel only, on a need-to-know basis.
• Regular security audits and penetration testing of the 777live platform and infrastructure.
• Incident response procedures to detect, contain, and report data breaches in accordance with NPC notification requirements.

While 777live takes all reasonable steps to protect your data, no electronic system is completely immune to security risks. In the event of a data breach that is likely to result in a risk to your rights and freedoms, 777live will notify you and the National Privacy Commission as required by law.

11 Your Data Subject Rights

Under the Data Privacy Act of 2012, you have the following rights with respect to your personal data held by 777live:

• Right to be informed: The right to know what personal data 777live collects about you and how it is used — as set out in this Privacy Policy.
• Right of access: The right to request a copy of the personal data 777live holds about you, along with information about how it is processed.
• Right to rectification: The right to request correction of inaccurate or incomplete personal data. You can update most account details directly through your 777live account settings.
• Right to erasure: The right to request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations.
• Right to object: The right to object to the processing of your personal data for direct marketing purposes or where processing is based on legitimate interests.
• Right to data portability: The right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit it to another data controller where technically feasible.
• Right to withdraw consent: Where processing is based on your consent, the right to withdraw that consent at any time without affecting the lawfulness of prior processing.
• Right to lodge a complaint: The right to lodge a complaint with the National Privacy Commission of the Philippines if you believe your data rights have been violated.

To exercise any of these rights, please contact 777live's Data Protection Officer using the contact details in Section 15. We will respond to all verified data subject requests within thirty (30) calendar days, or within the timeframe required by applicable law.

12 Children & Minors

777live employs age verification procedures during the registration process to prevent underage access. If 777live becomes aware that personal data has been collected from an individual under the age of 21 without appropriate parental or guardian consent, we will take immediate steps to delete that data and close the associated account.

If you are a parent or guardian and believe that your child under the age of 21 has provided personal data to 777live, please contact us immediately using the details in Section 15 so that we can take appropriate action.

13 International Data Transfers

777live primarily stores and processes your personal data within the Philippines. However, some of our third-party service providers — including game software providers and technical infrastructure partners — may be located in other countries. Where personal data is transferred outside the Philippines, 777live ensures that appropriate safeguards are in place to protect your data, including:

• Contractual clauses requiring the recipient to apply data protection standards equivalent to those required under Philippine law.
• Transfers only to countries or organisations that provide an adequate level of data protection as recognised by the National Privacy Commission.
• Data processing agreements with all third-party processors that impose binding data protection obligations.

By using the 777live platform, you acknowledge and consent to the transfer of your personal data to third-party service providers in other jurisdictions where necessary for the delivery of 777live services, subject to the safeguards described above.

14 Updates to This Privacy Policy

777live reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or platform features. When material changes are made, we will notify registered players via email or a prominent notice on the 777live platform prior to the changes taking effect.

The date of the most recent revision is displayed at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how 777live protects your personal data.

Your continued use of the 777live platform following the publication of an updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with any changes, you may request account closure in accordance with the 777live Terms & Conditions.

15 Contact & Data Protection Officer

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 777live handles your personal data, please contact our Data Protection Officer through any of the following channels:

• Live Chat: Available 24/7 directly on the 777live platform — the fastest way to reach us.
• Email (DPO): privacy at 777live.club (plain text — not a clickable link).
• Response Time: We aim to acknowledge all privacy-related enquiries within two (2) business days and resolve them within thirty (30) calendar days, Manila Time (PHT).

If you are not satisfied with our response, you have the right to escalate your complaint to the National Privacy Commission of the Philippines. Information on how to file a complaint with the NPC is available on the NPC's official government website.

For responsible gaming concerns, self-exclusion requests, or account limit adjustments, please visit our Responsible Gaming page or contact our support team directly via live chat.